Alternative Thinking
to Prepare Brands
for the Future

We are Alt Labs and we provide Alternative Thinking to innovation to prepare brands for the future. We are an intimate team with over 50 year’s Industry experience across innovation and digital. We aim to make innovation accessible to all organisations, allowing hungry and determined businesses to succeed in an ever-changing digital world.

We have innovated brands across many sectors including; FMCG, Fashion, Automotive, Retail, Transport and Travel & Tourism – all over the world. We help identify business pain points, suggest the most optimal (and research backed) innovative solution, then plan, implement and manage the entire project.

Our
mission

Our mission is to provide all businesses with the power to unearth their innovation capabilities, build communities, and scale and lead transformational strategies that solve real business challenges.

Why Us?

We believe in “delivering results in an effective manner”. We take care of the complex, technical problems – leaving brands to worry about the increase of business they’ll receive (which is never a bad problem to have).

We follow agile work flows, focusing all our resources on active projects. In comparison to traditional agencies that map out programmes over months, we complete work in a fraction of the time.

We offer expert consultancy, strategic planning and implementation across:

Innovation Programmes
Design Sprints
Improving Customer Experience
Value Proposition Design Workshops
Innovation Programme Design

We have a large footprint working with international brands and have 4 main office spaces, with our Head Office being located in the North East of England.

Our team

We like to think of our team as “The Avengers of Innovation”. A super-hero powered group when it comes to all things innovation. Find out more about our company founders and Heads of Department that drive innovation across multiple global corporates.

Imran Anwar

Chief Executive Officer

Jason Talman

Head of Development

Russell Mills

Innovation Lead

Anila Shahid

Director & Co-Founder

Lee Hutchinson

Head of Creative

Samantha Wilcox

Marketing Manager

Janaid Hanif

Developer

Paul Suggitt

Chief Technology Officer

Anthony McMaster

Sales and Partnership Manager

Milly Craven

Marketing Executive